asia bird

AAAHHHHHH. Have you every just been so obsessed with something that it makes you want to scream in frustration. That’s exactly how I’ve felt lately trying to figure out what my unique selling proposition is all about. I’m hiding the bald spots where my hair has been ripped out quite well, but I don’t think I can keep it up much longer!

I’m posting my most recent brain dump on my blog for my mom, and other seven readers to see if maybe you can help me! Send me some juju, blow me some kisses, think happy thoughts, or point me in the right direction. Leave me a comment and tell me what my unique USP should be before I blow a fuse! Being bald might have a negative impact on the podcast/video blogs I plan to put up in the future. :)

I want to help anybody that I can help, I’m a helper by nature. 

• You gotta girlfriend problem? I’m your winglady!
• You gotta internet question or problem (DAD)? I’m your tech support. 
• You need help tweeking your resume? I’m awesome at that. 
• You need advice on how to deal with your catty girl-friends? Just ask me.
• You need some help getting motivated to lose weight? Well, consider me your coach!
• You need some help getting your idea turned into a business? Let me show you how to do that! 
• You want to be taken on a magical ride of rainbows and unicorns? Read Harry Potter :P

I just want to help people in any way that I can.

  How do I narrow it down to just one?  I feel like I can help a lot of people do a lot of different stuff.  But which could I focus on and turn into a business?    What is a synergistic mashup of the skills or point of view that I have? 

Time To Start DOING

I just feel all over the map here, I’ve been searching for a Unique Selling Proposition for Asia Bird FOR-EV-ER (remember the kid from the Sandlot….Fooor-evvvv-eeer!), but at the same time I feel like I’m getting closer….like those people you see at the beach with their metal detectors and headphones! That’s me and my niche, my true calling, my brilliant online business, the unique selling proposition that is me, is the diamond ring hiding in the sand.  I’ve been combing the beaches for months and months, years even, but I’m getting so close that I can feel it!!

Sales & Marketing & “Killer Content”

I want to write about sale/marketing, since that’s my background and the part of business that I’m most interested in. Email marketing, list building, landing page conversions, messaging, branding, speaking to your customer, clear communications, asking the right questions, handling the “after the sale”, cultivating the relationships to get repeat buyers, SEO, what to do once your site starts getting traffic, how to sell stuff while not being scammy or salesy, building a business not a website! All of that, that’s what I love and get’s me excited about, but nobody really seems to be asking for that. 

Traffic Schmaffic

People keep obsessing over traffic, but getting traffic is only half the battle, you need to get that traffic to buy. The ultimate match would be if somebody creative were to come to me and say, hey I’ve got this idea, how can I blast it out online and make visitors come to me and hire me/buy my creative stuff.   I would want to help them find their USP, define their customer, write to/speak to/ tailor their message to their customer, set up sales processes, launch plan, social media campaigns, email marketing campaigns, the works!  But I guess that’s far to broad of a niche. 

My Density…I Mean….My Destiny

Maybe I should write about finding your true calling in life and doing what you love- that seems to be the journey that I’m on now.  Kevin says I should just start writing about what I find interesting and that will sort of bring me an audience (if you build it they will come….sort of thing), then I can let them direct what my USP is, and then, at that point, I can START to target it.  I kind of feel like that’s the 7 year launch plan.  And also, it makes me throw up a little bit in my mouth at the thought of just writing blog posts with out a point, without SOMEONE that I’m writing to. I must must must have my target audience clearly defined, and be helping them in some way, before I can start writing to them. In the same way, I was never very good at writing wish-list letters to Santa or thank you notes to the Easter Bunny, I need a real audience, or at least one real person.

I’m starting to realize that I can’t do this nailing down the USP part by myself.

  I just keep going round and round.  Should it be sales, or maketing, or motivation coaching, or fun finding, or happiness consulting (hehe…happiness consultant, get it…like from Hung – do you watch Hung on HBO?…giggles).   It’s sort of depressing, actually, I really flounder around like a fish out of water without direction.   I need somebody that knows me, that has experience and some level of success in building/starting an online business to tell me “Asia, you are brilliant at THIS, it’s a viable business idea, and there is definitely a need for it, THIS is niched down, and your unique selling proposition could be this!” 

Possible target markets:

Here are a list of possible USPs, that I’ve been kicking around. Please tell me if anything jumps out at you, or even if something wiggles a bit and catches your attention…hopefully I’m getting closer to the right track

• the internet marketing crowd (although highly competitive, it’s where I’m the most focused)
• magento users (magento is an open source ecommerce platform that I’m starting to use on a different product www.languagewranger.com.  It’s like wordpress, but for ecommerce)
• offlilne small businesses that want to bring their business online.
• traditional artists, photographers, illustrators, etc. (Zach was a concept artist, Abbie is a photographer…after all) The online creative people, teach them how to turn art into products, reach customers and do all the left brained business stuff.
• the online business newbie, although, I feel like this area is covered to death…like smothered to death
• the non-techy
• the extra techy
• Online business people with ADD (wow, it must really be getting late) and just write a blog about lists:  7 steps to keyword ninja-dom, The 10 most important things you need to know about online marketing
• Real estate agents – I’m also in the process for getting my real estate license. Real estate agents should definitely use twitter!
• the non sales approach to selling stuff on line – (maybe this is where I could write my list of things that must go, marketing and sales and internet stuff that I hate like not putting your first and last name anywhere on your blog, traditional long form landing pages–even though they convert, I still hate them, passive aggressive selling and so on)
• Maybe I could write about optimism and having a happy positive attitude…it is, after all, what makes the world go ’round!
• Being real, and having passion are also things that I’m ….uh…passionate about!
• I could focus on email marketing, just email marketing for XYZ crowd.
• I could focus on just branding for XYZ crowd. 
• I could focus on landing page conversion for XYZ crowd.
• I could focus on web analytics and site testing for XYZ crowd.

All of these things I know how to do!

But What Is Unique About Me?

My brainstorming has turned into brain stewing – there are just too many options.  I am good at too many things (*wink – that’s just my way of saying I’m neither an expert nor do I totally suck at anything, just sort of average and interested in many things). 

Where Do I Find XYZ Crowd?

What forums can you suggest for me? I’m a member of the Warrior Forum, but it all seems kind of scamy, I’ve been looking in Wicked fire and homebusinessonline forum.  Are there any others that I am missing out on?

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